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What is Forensic SEO?

Forensic SEO is a specialized field within search engine optimization that focuses on analyzing and investigating website issues that may negatively impact search engine rankings.

This approach involves a deep dive into a website's historical data, backlink profile, on-page SEO factors, and technical aspects to identify and rectify any issues that may be hindering its performance in search engine results pages (SERPs).

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Key Components of Forensic SEO

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Backlink analysis

Examining the quality and quantity of backlinks pointing to a website to identify toxic or spammy links that could be harming its rankings.

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Content analysis

Assessing the quality, relevance, and uniqueness of the content on a website to ensure it aligns with search engine algorithms.

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Technical SEO audit

Reviewing the website's technical infrastructure suach as schema mark up, site speed, mobile-friendliness, and crawlability, to identify and resolve any technical issues that may be impacting its visibility in search results.

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