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FORENSIC SEO
What is Forensic SEO?
Forensic SEO is a specialized field within search engine optimization that focuses on analyzing and investigating website issues that may negatively impact search engine rankings.
This approach involves a deep dive into a website's historical data, backlink profile, on-page SEO factors, and technical aspects to identify and rectify any issues that may be hindering its performance in search engine results pages (SERPs).
Key Components of Forensic SEO
Backlink analysis
Examining the quality and quantity of backlinks pointing to a website to identify toxic or spammy links that could be harming its rankings.
Content analysis
Assessing the quality, relevance, and uniqueness of the content on a website to ensure it aligns with search engine algorithms.
Technical SEO audit
Reviewing the website's technical infrastructure suach as schema mark up, site speed, mobile-friendliness, and crawlability, to identify and resolve any technical issues that may be impacting its visibility in search results.
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