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What to Look for in a Legit SEO Services?

Are you familiar with the key factors to consider when choosing SEO services provider?

Well, this question is far more common than you think.

Most business owners or marketers often ask questions from SEO service providers about the basic services that experts can provide them.

Mostly, they’ll end up with a list of these SEO services that they mostly didn’t understand or not needed.

In the dynamic world of digital marketing, having a strong online presence is crucial for businesses to succeed. Search Engine Optimization (SEO) plays a vital role in helping companies enhance their visibility and reach their target audience effectively.

According to a recent study by SEMrush, 93% of online experiences begin with a search engine, underscoring the significance of SEO in driving website traffic and generating leads.

In the Philippines, the demand for top-notch SEO services is on the rise as businesses strive to stay competitive in the online landscape.

Therefore, companies or agencies must understand fully, what key factors to look for when selecting an SEO service provider to maximize their digital marketing efforts.

You wouldn't want to invest in services that frequently become a bottleneck just because you didn't grasp their significance.

So, What do you need to look for in top-notch SEO Services?

When investing in SEO services, there are several key factors to consider to ensure you are making a wise investment that will benefit your business.

Top 3 Factors To Consider When Investing in Any SEO Services

  1. Track Record
  2. Transparency
  3. Tailor fit Strategy

Track Record

Look for a company with a proven track record of success. Check for case studies, client testimonials, and references to gauge their effectiveness.

Also, consider the experience and expertise of the team. A company with skilled professionals who stay up-to-date with the latest SEO trends and algorithms is more likely to deliver results.

You may also find some real SEO experts who are working without a team but is doing good in their services. And they are called, SEO freelancers.

These SEO experts prefer to work on their own and without a team. They may be working in solo, but this should not confuse you about them being uncompetitive, in fact in a study conducted by The Business Research Company, freelancer SEO services market size grew from $14.19 Billion in 2023 to $16.8 Billion in 2024 at a compound rate (CAGR) of 18.4%.


Transparency is crucial in SEO services. Make sure the company provides clear and detailed reports on the progress of your campaign, including metrics such as keyword rankings, organic traffic, and conversion rates.

A reliable SEO service provider should prioritize transparency by furnishing clients with accessible worksheets or documents for their review at any given time. Clients should be well informed regarding metric fluctuations throughout the project's progression.

When it comes to choosing a company to work with, transparency is key. It's important to select a partner that is open and honest about their pricing structure.

Be cautious of companies that are vague about costs or attempt to tie you into long-term contracts without room for flexibility. Opting for a transparent and straightforward pricing model will not only help you understand what you're paying for but also build trust between you and the service provider.

Remember, a company that is open about its pricing is more likely to prioritize your needs and provide you with the best possible service.

Tailor Fit Strategy

A holistic approach to SEO is essential for long-term success. It's not just about selecting the right keywords, but also understanding how to optimize both the on-page and off-page aspects of your website.

Each website harbors a unique array of SEO issues, as no two websites share identical sets of SEO issues. And a tailor-fitted solution should be laid out and implemented from the data gathered.

One good example is an old and new website, having SEO issues such as low to zero organic traffic and probably rankings that are not on the first page.

The old website for sure should be treated more “seriously” compared to the new website, simply because, if this website didn’t rank or increase its organic traffic after at least 1 year, then this website might already have toxic SEO strategies from previous SEO service providers.

The new website, on the other hand, should be “safer” to work with, as this website still doesn’t have any contaminants from any experts, and is safe to work following the basic white-label SEO strategies.

It is crucial to remember that there is no "One size fits all" in SEO.


When considering investing in SEO services, it is crucial to prioritize factors that will yield the best results for your business.

By carefully considering these top three factors - Track record, Transparency, and Tailor-fit strategy - businesses can make informed decisions when selecting the right SEO services to enhance their online presence and drive growth.